5 reasons you should have a strategy for Digital marketing Digital marketing is everywhere; it is floating, sinking and diving intensely wherever it is present. It is a race where every business has enrolled itself. This is not without reason but to bring some bright spark, and even brighter the essential results in businesses. Is this plunge into mere ‘digital marketing’ enough to achieve coveted results? Or is it just for the sake of being among the popular digital trend? No doubt, this race track of digital marketing is shiny. The run on this runway has to be thought-through, with a devised blueprint, and precisely, with a stout strategy to make it surreal. A limping strategy will not let you run the marathon of online business. According to Managing Digital Marketing Report, 2016, 47% business owners undertake digital marketing operations without any strategy. Is this statistic the reason why most digital marketing campaigns go down the drain? (You might want to decide! – optional) Source- http://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/10-reasons-for-digital-marketing-strategy/ This number speaks volumes of the massive amiss/negligence in digital marketing. Let’s explore if this measure will enable you to level up your business. It is given that you, as a business owner, want to achieve your business objectives sincerely. So, are you inching nearer to the pre-determined objectives? If yes, to what extent? And if no, what is missing? Let’s get straight to the point and try changing the dismal 2016 data to the benefit of your online business, and all this before 2017 sets in! We can start by pondering over these pivotal questions and groping some answers. “How are you going to meet the objectives of your digital marketing team has no specific strategies to go by? “Is your digital marketing, which is bereft of strategy, able to reach the right target audience and the expected revenue? “ Here, the aim is not to baffle you but not either to make you stop by some undesirable answers. There is this article to ease your confusion with seamless solutions. And, here you will discover why you need urgently a full-fledged strategy for spearheading your digital marketing. Hold on your curiosity and carry on the reading to know the top 5 reasons of having a solid strategy for your online business. A pre- defined strategy gives you direction and focus: A strategy will give your business a substantial direction. It will be something like a steering wheel which will steer just the right ways with all the controls in your hands. With a strategy in hand, your digital marketing will give rise to some authentic chase to your revenue objectives. This, in turn, will give rise to a path closer to and beyond the pre-set ROI. A set strategy will pave the route to a focussed digital marketing for your business, instead of a scattered one. Did you notice, the direction and gauge the focus, of your business yet? Hope, your both start abiding by your goals as early as possible. Everybody is on the same page while implementation When your business has got collective stakes of so many people, it needs to have a common ground for every single stand. It leads to making a compulsive charter of common policies and goals, something which everyone agrees. This is equally true for the ‘digital marketing’ sector of your business. How to drift marketing in online space with fulfilling the group’s expectations? It should have a pooled opinion from everybody in the form of an established strategy. Nothing is better than a planned strategy in advance with everybody’s consensus. You should trust this, as your business will surely hop on at a rapid pace with the digital execution of ‘strategized’ plans. Less scope for duplication Did it not give rise to a discomforting rage that your idea was used by some other company, while you are being still stuck with the same idea within your mind? Well, it must have happened sometime resulting in, at least, a tad of insecurity in your online business. You need a way out from this unwanted mess with something which can be called a foolproof plan. Does a tactful strategy in advance ring a bell in such a situation? It surely should, because it is going to make your concerted plans on paper into a series of well –framed digital implementations. Henceforth, they will do away any chances of duplication within or outside your business. Better resourced The digital world is sudden, instantaneous, dynamic, always-on-go and quick, to use just a few adjectives. Digital space is prone to upheaval from mild to drastic ones. Why not keep resources clocked, to keep uncertainty in your online marketing calendar at bay? Content strategy, SEO strategy, online sales strategy, and social media strategy everything needs to be in a securely written closet. Hence, build a formidable strategy and roll it out with efficiency. This will pluck some good marketing fruits for your online business. Let’s wish you become more resourceful on the strategy front than ever before! It will help in staying ahead with optimizing The story begins like this: There is too much competition, too many upcoming trends, too many changes in the market and too complex audience profiling. As the story is continued, the curiosity bar is bound to hang up on the head about how to know your online market share? Yet another twist is about how to optimize the ongoing digital marketing campaigns? No answer will complete the story unless you strategize your marketing plan. Here’s why: A written optimized strategy will make sure you go along with the trends, beat the competition and not lag behind. A recorded strategy will help you adapt to the situations. The well-maintained strategy will make sure you track of your faults. Ultimately it can push your business to grow in an optimized way. So, what are you waiting for? Bring the KPIs, goals, and tactics at the consolidated place; see your online performance skyrocketed. Let’s not fool ourselves with just a flag of ‘digital marketing’ alone rather develop a pattern, which we called strategy above, to catch the elusive variables of a bigger online-business picture. The bottom line is that let’s start counting on strategies so that your online marketing doesn’t fizzle out but bang with all the amazing tactics you have been thinking of. Hitesh Kothari Has played some key Digital Marketing roles when at IBM-Australia and New Zealand, Infosys, Sonata Software. Also worked with the world's best Digital marketer, Neil Patel as Internet marketing consultant helping startups to billion $ companies with their Digital Marketing. Has worked on 100+ marketing campaigns and a few of them are IBM Australian Open, SAPPHIRE, Oracle Open World, etc. He's currently leading Marketo Labz and giving digital marketing strategies to various companies and individuals alike.