How to make PAID advertising pay for ORGANIC advertising Behind every huge spike in the web traffic there is a huge bag of tricks that you would surely want to buy immediately! You may not believe but we have breaking news on shuffling equations of the online advertising. Good news, perhaps better than the best news you have received recently. All through your business’ presence, you have been groping for ways to have a grip over an ROI that beats your investment, a sales figure that surpasses your tireless efforts and revenue that is at least a few notches higher than your expected threshold. Anyhow and by all means, break-even is the word that is desperately sought after by any business on the earth to start off a survival and spark off some success. How to get the break in your online business? Online advertising! Paid or organic? Organic advertising in the online parlance is ideal. Paid marketing is just realistic. Organic is the holy grail of all the online marketers. Paid is the temporary frail grail. Organic is the infinite oxygen store. Paid digital marketing is a breather. Not the ideal success-summit. Why am I outlining these stark contrasts between the two? If you are into digital marketing, you must have realized that these two are poles apart but still complement each other. SEO, PPC and SMO everything goes hand in hand is so much inter-linked to each other that we hardly know when are they defining which form, the organic or the paid one. Which one is more important? Which will go a long way in getting the job done? To know which one is important, the first thing you might want to know is where were they born? Organic was born earlier without any doubt. It’s because anything original must have set its feet first in the world, so has the organic marketing. Paid online marketing got its basic DNA only from the organic form of online marketing. At present, we won’t be a tad wrong if we say that it’s like a chicken-egg tussle where you cannot decide which is patronizing what. You cannot fight fire with fire as probably you would be thrown out of the fire brigade. So, to fight organic, you need paid advertising too not just organic. What should be the fountainhead of your online business? You can start with both of course. Where should be the terminal of it while spearheading the major campaign as a turning point in your business? It needs to be experimented by hit and trial. Let’s start it right at the focal point. Do you feel that you have burnt a lot of money already for running Ads? Well, you can relocate all those money towards some pure organic marketing. Some more benefits coming your way. Not residual ones but the due benefits! Read on. The cheat-sheet for an easy conversion from your paid advertisement to that of organic advertisement starts here. Get ready for welcoming a little more compensation of your spent dollars. Reuse of your paid Ad content: You have spent dollars in advertising some of the most exclusive pieces of your content. What’s harm in metamorphosing those special and quality laden expensive content? In return, you will get a few more eye-balls in bulk! Do not be surprised if it brings some heavy traffic because it will pay-off certainly. According to Global Desktop Data of January 2016, paid searches to get just 5% out of total traffic, while organic shares for the 95% of all traffic. This brings the much-needed stamp in favor of organic marketing. Rephrase and change the externals of the content and get some amazing results with publishing them on your social networks. Streamline across channels will help your business. Thus, content will become more impactful with an encore! Headlines of the Ads with high CTR can be recycled: Those Adwords running high on demand can be utilized repeatedly to generate some magic again. Curating the same headline to project as organic content will fetch some high-quality brownie points for your business. The PPC expense of the Adwords can now reward multiple times for its relevance. The audience has been searching for those headlines actively. Your online website will raise higher, once your organic collaterals too have the same popularly sought after headlines. Testing and tossing content out of tried landing page layouts: Landing pages are not just landed from Mars without any effort. They are built with some sincere time, effort and monetary investments. The more you try them, the more accuracy comes in sensing and catering to the right audience. Gradually, you tap the right insight along with the right landing page. It is sheer hit and trial technique. Glorious results of this endeavor can be further made to regenerate magic for a longer time. Create blog content, social media content, images, formats and other assets of your business basis that successful landing page which your audience has appreciated. This will be like a pleasant fruit to eat with less effort just that a slight smartness is put to practice. Refer keywords report to make a relevant content: Google Adwords is a gift and a true friend. The keyword planner in that just gives you the basic direction to start off your campaign. What audience is looking for can be further known precisely by the keywords report. Hit the iron right when it’s hot. Make judicious use of the report to refine your brand’s story-telling format. Those keywords list will be the kingpin to anticipate the maximum response. They can be used in your blog post or any form of the content your business is going to take up. Found some ease now to harness your previous endeavors for increased results in digital marketing? Hence, usher in a reincarnation of your very own content with more profound effectiveness. The approach is comprehensive as it will guarantee some great reach! Stay high on organic advertising. Set the fire organically! Hitesh Kothari Has played some key Digital Marketing roles when at IBM-Australia and New Zealand, Infosys, Sonata Software. Also worked with the world's best Digital marketer, Neil Patel as Internet marketing consultant helping startups to billion $ companies with their Digital Marketing. Has worked on 100+ marketing campaigns and a few of them are IBM Australian Open, SAPPHIRE, Oracle Open World, etc. He's currently leading Marketo Labz and giving digital marketing strategies to various companies and individuals alike.