LinkedIn now Lead-ing the Ads forms What is your general sentiment when you encounter a form through any Ad on the desktop or on your mobile? Love them? Less-than-love them? You know it better 🙂 Survey says that combating low survey response rates is a major challenge for the businesses. However, something to breathe better after reading this data: 87% people prefer answering multiple-choice over open-ended questions, according to Feedback Habits Survey, 2014. This blog’s curation is tight and thoughtful for the sake of your LinkedIn marketing and for the LinkedIn Ads precisely. So, are you ready for an update that is as recent as any other breaking news that you heard in the past week/fortnight and that blew your mind? Lead Ads have been harboring confidently on your business’ social media platforms except on LinkedIn. You will also agree that Lead Generation forms cannot be overlooked as they help in bringing more ROI to the marketers under its parent patroniser, the Digital Marketing. And if you have already used them, you know the kind of optimization process that starts towards increasing over your past ROI with its presence. Its successful-gush begins in the starting chain of online marketing. Here’s the entire deal-beginner! Sponsored content campaigns on LinkedIn can now remove the main barrier to conversion. Lead Generation forms in Ads are rolled out in their glory, making it easy to collect those much-desired quality leads. Once someone submits a lead form, you will get a comprehensive lead record that will have fetched the complete personal record. The data is real because it directly comes from the LinkedIn profile of the person. It is more accurate than what you get from normal website forms where people tend to enter false information or a partial one. Here’s the deal–breaker also! The audience does not want to feel conquered. It can abandon your business beforehand if it encounters your sale-sy website content. Most probably, after filling the information, they will go to the website page and that should not make them flee away freakily. A safe game-to-play here is to make the entire framework (include the website) ready in the best possible form. The drop-dead exclusivity of this feature will just make you try it. What are you waiting for? Time to cut the clutter with some urgent rarity earlier than your competition can do. Below is the list of concrete deliverables that this brand-new feature will provide: 1. Exceeding your lead generation objectives: This format of Ads will lower CPL (Cost per Leads) and quality of leads with no chances of forgery in the secured leads. Likeliness of conversion is also higher with them with fewer chances of fizzle. 2. Measuring ROI: CPL, form fill rates, and other metrics are important for your digital campaigns. These metrics are very much measurable with immediate ease now owing to the new feature. Hold on for some time in future and you will be able to know which segment of your audience is giving more number of leads. 3.Managing your leads: Another icing on the cake is that you can accurately manage your leads seamlessly. Also, getting it in sync with your CRM or marketing automation system to monitor the outcomes is even smoother with it. One Caveat- If you are going to start using on the desktop then you need to wait till it is going to allow you do that. Well, it is not a problem in having it the mobile-App-way for a while! This is another indisputable fact that 80% engagement happens on the Smartphone. There is much-touted positive hope that mobile advertisers will get some brighter results with this recent development on the platform. Better times ahead Bulge your lead-gen bucks multiple times. Amplify your content several times. Have a good number of flowing rates of filled forms. In the near future, it will also include demographic reports that will show the exact number of leads that are received from specific audience segments. This news will certainly soothe your boiling business charts if you are a strong believer and a stronger follower of LinkedIn. After this, we can claim that LinkedIn has finally started giving out more stable signals in the online Ad row now. This signal can warm up your advertising goals and have the momentum to make the bigger into better and tangible objectives. All the reasons why LinkedIn was not getting that break in online advertising until now will get eroded now. The much touted-deprecation from all over about LinkedIn is just getting converted into a Happy Resounding Cheer. “Lead Gen Forms provide a frictionless way to reach out to customers. Within a matter of minutes, you can create a campaign and start generating quality leads,” said Fareed Raja, digital channel manager at Jack Welch Management Institute, a leading online education institution. “We’ve received great feedback from our admissions team as well as the prospects themselves.” With this, we would be happy to hear about how much this update got you excited. Wishing you a successful sail on this LinkedIn-Lead-Ad ride! Bon voyage 🙂 Contact Us If you want to know more about implementation or a project for LinkedIn Lead Generation Ads, we’re happy to assist. Simply contact us here. Hitesh Kothari Has played some key Digital Marketing roles when at IBM-Australia and New Zealand, Infosys, Sonata Software. Also worked with the world's best Digital marketer, Neil Patel as Internet marketing consultant helping startups to billion $ companies with their Digital Marketing. Has worked on 100+ marketing campaigns and a few of them are IBM Australian Open, SAPPHIRE, Oracle Open World, etc. He's currently leading Marketo Labz and giving digital marketing strategies to various companies and individuals alike.