Why things caught on YouTube Streaming?

Can we have a fascinating visual moment for you from YouTube?

This classic became record-breaking online, generating more than 114 million views, 3.8 million shares and adding 15,000 new subscribers to Dove’s YouTube.

Getting your brand stand out via social media becomes tougher with each passing day.

Welcome to the time when the YouTube is tired of having all the winning.

Hardly a single person ‘does not’ look down on his/her Smartphone. Almost 100 hrs of video are uploaded to YouTube every 60 seconds. And on mobile alone, average YouTube viewing session lasts more than 40 minutes.

Not enough?

What might welcome an instant awe in you regarding this YouTube are the below numbers:

1. There are a total of 1.5 billion logged-in YouTube active users monthly (“Logged-in” shows another bloom to it).

2. There has been 50 billion plus all-time views on YouTube for the branded content.

3. Mobile is the focus-converge with more than half views are on the mobile.

4. 48% of the marketers have voted YouTube as the most favored content-distribution channel.

What’s more, it resembles our beloved TV commercials in all sense with a modern touch!

Want to see more how it has stolen the show

1. Nike’s Video Marketing

Nike Women Business was needed to be boosted as women were a little far from sportswear, in general.

The brand launched a series of short videos of two sisters with a cutting-edge story that had a liberal display of Nike products.  The video views justified a remarkable viral markerting strategy owing to the arc of story that contained deep connection element.

2. Emotional YouTube Marketing

Best of the videos shine through a principle which is nothing but this.  The blurred line between the product and the story gets vanished in them.

Puppies should eat only food specially made for them.This message was driven home in the short videos by Purina illustrating a lot of amusement, cuteness and product- relevance.

The video totally tapped the wild-craze by getting around 15M views. Reason was that it didn’t feel like an Ad rather a fun-filled happy-puppy story.

3. Discovery discovered its video roar

TV king, Discovery, apart from stunning viewers throughout the 365 days, aced something more than most.

Launch of 360-deg on YouTube opened up infinite possibilities for brands.  And Discovery used it in its flagship properties like Shark Week and MythBusters to create mind-blowing videos, proving 360-deg is the perfect vehicle for it.

Result: More than 24 M views. Standard news?

Mission was accomplished as Discovery now comes on the top of YouTube searches for 360-deg videos.

4. Last one in the list calls for a startling stunt!

Here’s a destructive stunt that powdered, literally, the most expensive phone in the world. The concept was to showcase the power of the blender from Blendtec that would leave nothing, not even the dream-and-drool-worthy iPhones.

As result, the massive popularity that the brand got has ensured that it reaches over million views on its videos which are aired now

(Note– despite it being not-so interesting product-brand).

So, what are you waiting for?

Hold to a bit of imagination, an interactive story and create YouTube marketing campaign to catch on to this giant’s potential right now!

In case of any help, please reach out to us at www.marketolabz.com

Hitesh Kothari

Has played some key Digital Marketing roles when at IBM-Australia and New Zealand, Infosys, Sonata Software. Also worked with the world's best Digital marketer, Neil Patel as Internet marketing consultant helping startups to billion $ companies with their Digital Marketing. Has worked on 100+ marketing campaigns and a few of them are IBM Australian Open, SAPPHIRE, Oracle Open World, etc. He's currently leading Marketo Labz and giving digital marketing strategies to various companies and individuals alike.

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